Digital brand identities

Söderhavet provides strategy, concept development and design for all digital. Our methods are dynamic and based on each client’s individual needs. We use a toolbox of workshops, exercises and models together with a high level of participation from clients as well as users. Those are the components we use for achieving what we always aim for: A sustainable, relevant, user-friendly and attractive digital presence.

Now. Let's talk about digital brand identity.
In order to be recognized, it is vital for a brand identity to be supported by some kind of guidelines. A digital phenomenon does not have observers. It has users. Therefore, a digital identity is not only about colour and shape. It’s about the interactive experience. Nowadays, most brands have to accept the fact that they can no longer control neither content nor appearance (due to social medias). The customer has your brand in her hand. Even worse: controlling how ones brand is reflected on Google is close to impossible. Our methods for creating and managing digital brand identity are developed for the complex reality that the digital landscape exposes the brand to.

What does it do?
Creating and managing a brand identity is more difficult and costly than ever (due to a new set of rules implied by the new digital reality). At the same time, few brands truly exploit and benefit from all the possibilities given.

We think there is a strong need for a new way of both creating and managing brand identities. Our model focuses on the interactive possibilities, forcing it to consist of a different set of components and policies than those given in traditional brand guidelines.

We have a proven model that does that. The experiences so far:
- Reduced cost for digital brand management
- Secured quality and consistency in the visual and interactive brand experience
- Higher flexibility makes customers a faster mover
- Includes the target groups in building the brand
- Provides the customer with a tool that utilizes the possibilities of technology for them to be proactive rather than defensive. 

Then what?
Even though we focus on Digital Brand Identity, we are a partner for all digital presence to most of our customers. Therefore we feel that our responsibility exceeds the technical production stage, as well as the post-launching phase. We like taking responsibility of operating measurements and traffic generation as well as search engine optimization. All in order to ensure ROI. Because what is the point of creating the perfect web site if no one visits it?

Last but not least, we sincerely believe that fun and joyful projects leads to good results – which you will notice if you choose us a partner.